Notes from shipping websites and SEO.

Practical write-ups on technical SEO, WordPress, web development, multilingual sites, and growth.

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Growth marketing

Growth Marketing Strategy for SaaS Product Sites

A growth marketing strategy for SaaS product sites that connects SEO, analytics, conversion, and product-led loops instead of random content volume.

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Hreflang

Multilingual Website SEO and Hreflang Best Practices

How to set up multilingual SEO with hreflang, URL structure, and localization choices that avoid duplicate content and wasted crawl budget.

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Web development

Website Development Brief Template for Founders

A website development brief template with the questions to ask before build so scope, milestones, SEO, and ownership stay clear.

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WordPress

WordPress Launch Checklist for Business Sites

A WordPress launch checklist for business sites covering hosting, security, plugins, backups, performance, and a clean handoff after go-live.

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SEO rescue

How to Fix Bad SEO From a Previous Agency

A cleanup plan for sites hurt by thin content, plugin bloat, indexing errors, and ranking drops after a messy SEO agency handoff.

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Technical SEO

Technical SEO Audit Checklist for 2026

A practical technical SEO audit checklist covering crawl, index, speed, schema, and AI search readiness, plus when a paid audit is worth it.