Work Experience Summary

Over the past ten years, I have gained much experience in content creation, communication, and digital marketing.

I am originally from Kozhikode and based in Chengdu, where I work as a digital strategist by day and hobbyist music producer by night. Over the past ten years, I have gained much experience in content creation, communication, and digital marketing. I am fortunate to have had my music featured in prominent industry publications such as Rolling Stone and Rock Street Journal. I have also produced the Kaav & Marupiravi EP for Palakkadan Dystopia (Street Academics). In addition to my musical pursuits, my expat guide to Chengdu is a popular resource and ranks highly on Google. I enjoy tinkering, learning about new technologies, and using Python to create automation projects when I’m not at work.

Skills

MarketingEverything Inbound, Growth Hacking, Partnership, Automation.
Creative ToolsAdobe CC (PS & AE), Affinity Photo, Camtasia Studio, FL Studio, Procreate.
ProgrammingWordPress Core, HTML, CSS, PHP, Shell Scripting, Python Scripting & Creative Automation (Intermediate).
Marketing & Analytics ToolsAhrefs, Screaming Frog SEO Spider, SEMrush, Google Analytics, Google Search Console, Google Tag Manager, Google Ads.
Server AdministrationUbuntu, CentOS.
Soft SkillsProblem-solving, Team Leadership, Communication and Collaboration.

Experience

Began professional journey in 2012. Have been working in a hybird and remote setting since 2018.

Full-stack marketer
Heyooo, Remote
November 2021 – present
I am responsible for the community strategy, content marketing, content strategy, email outreach, and copy-writing for the product, website, and newsletter of EarlyBird, HeyForm, and TinySnap.
Contractor
Confidential
2022 - Present
I’m an ongoing technical contractor for an NYC-based multi-disciplinary design studio.
Web technician
JIJU.co, Remote
January 2020 – October 2021
I created the company website using WordPress and WooCommerce and developed several WordPress plugins. I also led the social media team and maintained the website content.
Consultant
Trycle.com, Remote
April 2020 – Ongoing
I initiated the technical SEO, local SEO, and inbound marketing strategy for Trycle, an e-learning platform in Kerala bootstrapped by Arun Chandran and the team.
Music producer
Kaav EP, Marupiravi EP & VOL I
EP2020
In 2020, I produced the Kaav & Marupiravi EP for Palakkadan Dystopia (a hip-hop side-project run by Street Academics). Music tracks from my VOL I has been featured on Rolling Stone and Rock Street Journal.
Web Consultant
Nomad Cartel (Previously North Route)
March 2019 – September 2020
I was responsible for setting up dedicated servers, enabling cron jobs, and managing WordPress website migrations for North Route. I’ve optimized, migrated, and maintained sites such as citilinks-group.com, experiencetibet.org, dagen.ee, RelevantChinaJobs.com, aboutasia.nl, etc., on behalf of North Route.
Web Manager
ChengduLiving.com
2018 – 2020
Redesigned and managed the chengduliving.com forum platform as a developer, and I’ve been the social media curator of CL since 2018. We’ve shut down the forum platform in 2020.
Consultant
ChengduHouseRent
2017
Set up, Optimize, migrate, and maintain chengduhouserent.com and chongqing-rent.com.
Contractor
Labex.io
2017
Labex is a MOOC platform backed by Alibaba, China’s tech giant, that offers hands-on coding lessons. In 30 days, I increased their conversion rate from 0 to 10,000. My responsibilities included maintaining their website, social media accounts, and communities, and managing influencer outreach campaigns.
Overseas Operations & Digital Marketing
ugChain, Chengdu
Nov 2017 – Nov 2018
I managed the company’s overseas digital strategy, outreach, and PR efforts. I also served as the webmaster for ugchain.org and related projects. In addition, I was responsible for translating and proofreading the content from Chinese to English as needed. I also actively worked on building and maintaining blockchain social communities.
SEO Team Leader
IObit, Chengdu
Jun 2015 – Jan 2017
I served as the leader of the IObit & IOtransfer SEO team and was responsible for managing the inbound marketing efforts for iobit.com. I implemented link-building campaigns aligned with our SEO goals and assisted in the development and execution of communication and content strategies through social communities that supported our SEO objectives. I regularly monitored and analyzed web analytics data and search results to evaluate the performance of our campaigns across major search channels. Through my efforts, I improved IObit’s product keyword rankings and increased overall traffic to the website.
SEO Analyst
Acodez, Kozhikode
Sep 2013 – Jun 2015
I established an in-house digital marketing team with Shahan, and our efforts in SEO and social media resulted in a significant increase in sessions (54.97%) and page views (39.89%) from September 28, 2013, to February 28, 2014. Our inbound marketing activities also generated more inquiries and conversions/sales.
In-house SEO analyst
IOSS, Kozhikode
Mar 2013 – Jul 2013
My responsibilities included developing and implementing SEO and social media strategies for clients and in-house projects. I implemented effective SEO strategies and tactics that were focused on increasing brand awareness and driving traffic to the brand and its products.
Web developer trainee
Spectrum, Ernakulam
Dec 2012 – Feb 2013
Worked on web projects based on PHP.
SEO and social media executive
WebNamaste, Kozhikode
Jul 2012 – Oct 2012
I managed off-page optimization work in accordance with current search engine best practices, including tasks such as writing articles, submitting to directories, social bookmarking, and creating blog content.

Projects

wr8.in React JS, Next.js, Vercel (wr8.in)

wr8 lets you create a website in Notion with better SEO. It is a customized version of nextjs-notion-starter-kit, based on NotionX

Met Museum Bot Python (@metmuseumbot, metmuseum.tumblr.com)

A Twitter and Tumblr bot that posts a random object from The Metropolitan Museum of Art.

Abstraktr Python, Shellscript (https://abstraktr.m64.in/)

An art gen that lives on Tumblr as an API made in flask. API endpoint: https://abstraktralpha.pythonanywhere.com/alpha/

Bugs API Python, PHP (Github)

An unofficial JSON REST API for BugGuide.net that lets you access the data-set of 40511 insects.

Hackintosh Configs XML/C++ (Guides)

I’ve written several scripts to help the hackintosh community

More Bots Python (Archived)

I used to run various Python bots on Facebook, Discord and Telegram.

Bot Starter Kit Python & Shell scripting (dot file)

A bash script to run your own Every Word Bot variant on Facebook

Languages

  • Fluent in English. Cambridge BULATS certified.
  • Malayalam Native Speaker