Work Experience Summary
I am originally from Kozhikode and based in Chengdu, where I work as a digital strategist by day and hobbyist music producer by night.
Over the past ten years, I have gained much experience in content creation, communication, and digital marketing.
I am fortunate to have had my music featured in prominent industry publications such as Rolling Stone and Rock Street Journal. I have also produced the Kaav & Marupiravi EP for Palakkadan Dystopia (Street Academics). In addition to my musical pursuits, my expat guide to Chengdu is a popular resource and ranks highly on Google.
I enjoy tinkering, learning about new technologies, and using Python to create automation projects when I’m not at work. Moreover, I’m an early adopter of Open AI’s API services.
Skills #
| Marketing | Everything Inbound, Growth Hacking, Partnership, Automation. |
| Creative Tools | Adobe CC (PS & AE), Affinity Photo, Camtasia Studio, FL Studio, Procreate. |
| Programming | WordPress Core, HTML, CSS, PHP, Shell Scripting, Python Scripting & Creative Automation (Intermediate). |
| Marketing & Analytics Tools | Ahrefs, Screaming Frog SEO Spider, SEMrush, Google Analytics, Google Search Console, Google Tag Manager, Google Ads. |
| Server Administration | Ubuntu, CentOS. |
| Soft Skills | Problem-solving, Team Leadership, Communication and Collaboration. |
Experience #
Began professional journey in 2012. Have been working in a hybird and remote setting since 2018.
| Company, role, and time frame | Responsibilities |
|---|---|
|
Full-stack marketer Heyooo, Remote November 2021 – present |
I am responsible for the community strategy, content marketing, content strategy, email outreach, and copy-writing for the product, website, and newsletter of EarlyBird, HeyForm, and TinySnap. |
|
Contractor Confidential 2022 - Present |
I’m an ongoing technical contractor for an NYC-based multi-disciplinary design studio. |
|
Web technician JIJU.co, Remote January 2020 – October 2021 |
I created the company website using WordPress and WooCommerce and developed several WordPress plugins. I also led the social media team and maintained the website content. |
|
Consultant Trycle.com, Remote April 2020 – Ongoing |
I initiated the technical SEO, local SEO, and inbound marketing strategy for Trycle, an e-learning platform in Kerala bootstrapped by Arun Chandran and the team. |
|
Music producer Kaav EP, Marupiravi EP & VOL I EP2020 |
In 2020, I produced the Kaav & Marupiravi EP for Palakkadan Dystopia (a hip-hop side-project run by Street Academics). Music tracks from my VOL I has been featured on Rolling Stone and Rock Street Journal. |
|
Web Consultant Nomad Cartel (Previously North Route) March 2019 – September 2020 |
I was responsible for setting up dedicated servers, enabling cron jobs, and managing WordPress website migrations for North Route. I’ve optimized, migrated, and maintained sites such as citilinks-group.com, experiencetibet.org, dagen.ee, RelevantChinaJobs.com, aboutasia.nl, etc., on behalf of North Route. |
|
Web Manager ChengduLiving.com 2018 – 2020 |
Redesigned and managed the chengduliving.com forum platform as a developer, and I’ve been the social media curator of CL since 2018. We’ve shut down the forum platform in 2020. |
|
Consultant ChengduHouseRent 2017 |
Set up, Optimize, migrate, and maintain chengduhouserent.com and chongqing-rent.com. |
|
Contractor Labex.io 2017 |
Labex is a MOOC platform backed by Alibaba, China’s tech giant, that offers hands-on coding lessons. In 30 days, I increased their conversion rate from 0 to 10,000. My responsibilities included maintaining their website, social media accounts, and communities, and managing influencer outreach campaigns. |
|
Overseas Operations & Digital Marketing ugChain, Chengdu Nov 2017 – Nov 2018 |
I managed the company’s overseas digital strategy, outreach, and PR efforts. I also served as the webmaster for ugchain.org and related projects. In addition, I was responsible for translating and proofreading the content from Chinese to English as needed. I also actively worked on building and maintaining blockchain social communities. |
|
SEO Team Leader IObit, Chengdu Jun 2015 – Jan 2017 |
I served as the leader of the IObit & IOtransfer SEO team and was responsible for managing the inbound marketing efforts for iobit.com. I implemented link-building campaigns aligned with our SEO goals and assisted in the development and execution of communication and content strategies through social communities that supported our SEO objectives. I regularly monitored and analyzed web analytics data and search results to evaluate the performance of our campaigns across major search channels. Through my efforts, I improved IObit’s product keyword rankings and increased overall traffic to the website. |
|
SEO Analyst Acodez, Kozhikode Sep 2013 – Jun 2015 |
I established an in-house digital marketing team with Shahan, and our efforts in SEO and social media resulted in a significant increase in sessions (54.97%) and page views (39.89%) from September 28, 2013, to February 28, 2014. Our inbound marketing activities also generated more inquiries and conversions/sales. |
|
In-house SEO analyst IOSS, Kozhikode Mar 2013 – Jul 2013 |
My responsibilities included developing and implementing SEO and social media strategies for clients and in-house projects. I implemented effective SEO strategies and tactics that were focused on increasing brand awareness and driving traffic to the brand and its products. |
|
Web developer trainee Spectrum, Ernakulam Dec 2012 – Feb 2013 |
Worked on web projects based on PHP. |
|
SEO and social media executive WebNamaste, Kozhikode Jul 2012 – Oct 2012 |
I managed off-page optimization work in accordance with current search engine best practices, including tasks such as writing articles, submitting to directories, social bookmarking, and creating blog content. |
Projects #
|
Studio M64 React, Next.js, Vercel, OpenAI |
m64.in M64 is a developer, label, and publisher. It’s home to independent artists, strategists, and tinkerers. I’ve shipped AI projects such as SEO Stan, Welma, Linked XP, This Product Does Not Exist, Begone Spammer, and Gen Z Translator via m64.in. |
|
wr8.in React, Next.js, Vercel |
wr8.in wr8 lets you create a website in Notion with better SEO. It is a customized version of nextjs-notion-starter-kit, based on NotionX. |
|
Met Museum Bot Python |
@metmuseumbot, metmuseum.tumblr.com A Twitter and Tumblr bot that posts a random object from The Metropolitan Museum of Art. |
|
Abstraktr Python, Shellscript |
https://abstraktr.m64.in/ An art gen that lives on Tumblr as an API made in flask. API endpoint |
|
Bugs API Python, PHP |
Github An unofficial JSON REST API for BugGuide.net that lets you access the data-set of 40511 insects. |
|
Hackintosh Configs XML/C++ |
Guides I’ve written several scripts to help the hackintosh community |
|
More Bots Python |
Guides I used to run various Python bots on Facebook, Discord and Telegram. |
|
Bot Starter Kit Python & Shell scripting |
Archived A bash script to run your own Every Word Bot variant on Facebook |
Languages #
- Fluent in English. Cambridge BULATS certified.
- Malayalam Native Speaker