Work Experience Summary


I am originally from Kozhikode and based in Chengdu, where I work as a digital strategist by day and hobbyist music producer by night.

Over the past ten years, I have gained much experience in content creation, communication, and digital marketing.

I am fortunate to have had my music featured in prominent industry publications such as Rolling Stone and Rock Street Journal. I have also produced the Kaav & Marupiravi EP for Palakkadan Dystopia (Street Academics). In addition to my musical pursuits, my expat guide to Chengdu is a popular resource and ranks highly on Google.

I enjoy tinkering, learning about new technologies, and using Python to create automation projects when I’m not at work. Moreover, I’m an early adopter of Open AI’s API services.

Skills #

Writing See portfolio.
Marketing Everything Inbound, Growth Hacking, Partnership, Automation.
Creative Tools Adobe CC (PS & AE), Affinity Photo, Camtasia Studio, FL Studio, Procreate.
Programming WordPress Core, HTML, CSS, PHP, Shell Scripting, Python Scripting & Creative Automation (Intermediate).
Marketing & Analytics Tools Ahrefs, Screaming Frog SEO Spider, SEMrush, Google Analytics, Google Search Console, Google Tag Manager, Google Ads.
Server Administration Ubuntu, CentOS.
Soft Skills Problem-solving, Team Leadership, Communication and Collaboration.

Experience #

Began professional journey in 2012. Have been working in a hybird and remote setting since 2018.

Company, role, and time frame Responsibilities
Full-stack marketer
Heyooo, Remote
November 2021 – March 2023
I was responsible for the community strategy, content marketing, content strategy, email outreach, and copy-writing for the product, website, and newsletter of EarlyBird, HeyForm, and TinySnap.
2022 - Present
I’m an ongoing technical contractor for an NYC-based multi-disciplinary design studio.
Web technician, Remote
January 2020 – October 2021
I created the company website using WordPress and WooCommerce and developed several WordPress plugins. I also led the social media team and maintained the website content.
Consultant, Remote
April 2020 – Ongoing
I initiated the technical SEO, local SEO, and inbound marketing strategy for Trycle, an e-learning platform in Kerala bootstrapped by Arun Chandran and the team.
Music producer
Kaav EP, Marupiravi EP & VOL I
In 2020, I produced the Kaav & Marupiravi EP for Palakkadan Dystopia (a hip-hop side-project run by Street Academics). Music tracks from my VOL I has been featured on Rolling Stone and Rock Street Journal.
Web Consultant
Nomad Cartel (Previously North Route)
March 2019 – September 2020
I was responsible for setting up dedicated servers, enabling cron jobs, and managing WordPress website migrations for North Route. I’ve optimized, migrated, and maintained sites such as,,,,, etc., on behalf of North Route.
Web Manager
2018 – 2020
Redesigned and managed the forum platform as a developer, and I’ve been the social media curator of CL since 2018. We’ve shut down the forum platform in 2020.
Set up, Optimize, migrate, and maintain and
Labex is a MOOC platform backed by Alibaba, China’s tech giant, that offers hands-on coding lessons. In 30 days, I increased their conversion rate from 0 to 10,000. My responsibilities included maintaining their website, social media accounts, and communities, and managing influencer outreach campaigns.
Overseas Operations & Digital Marketing
ugChain, Chengdu
Nov 2017 – Nov 2018
I managed the company’s overseas digital strategy, outreach, and PR efforts. I also served as the webmaster for and related projects. In addition, I was responsible for translating and proofreading the content from Chinese to English as needed. I also actively worked on building and maintaining blockchain social communities.
SEO Team Leader
IObit, Chengdu
Jun 2015 – Jan 2017
I served as the leader of the IObit & IOtransfer SEO team and was responsible for managing the inbound marketing efforts for I implemented link-building campaigns aligned with our SEO goals and assisted in the development and execution of communication and content strategies through social communities that supported our SEO objectives. I regularly monitored and analyzed web analytics data and search results to evaluate the performance of our campaigns across major search channels. Through my efforts, I improved IObit’s product keyword rankings and increased overall traffic to the website.
SEO Analyst
Acodez, Kozhikode
Sep 2013 – Jun 2015
I established an in-house digital marketing team with Shahan, and our efforts in SEO and social media resulted in a significant increase in sessions (54.97%) and page views (39.89%) from September 28, 2013, to February 28, 2014. Our inbound marketing activities also generated more inquiries and conversions/sales.
In-house SEO analyst
IOSS, Kozhikode
Mar 2013 – Jul 2013
My responsibilities included developing and implementing SEO and social media strategies for clients and in-house projects. I implemented effective SEO strategies and tactics that were focused on increasing brand awareness and driving traffic to the brand and its products.
Web developer trainee
Spectrum, Ernakulam
Dec 2012 – Feb 2013
Worked on web projects based on PHP.
SEO and social media executive
WebNamaste, Kozhikode
Jul 2012 – Oct 2012
I managed off-page optimization work in accordance with current search engine best practices, including tasks such as writing articles, submitting to directories, social bookmarking, and creating blog content.

Projects #

A webpage lets you trigger a conversation between two AI chatbots, John and Jane. You can export the conversation log as JSON file.
ChatGPT Wrapper
A light-weight ChatGPT Wrapper that does the job.
PHP, AI Engine
Perpend is a FREE AI playground that lets you experiment with Open AI GPT models. There’s a PLUS version made for users who want direct access.
Studio M64
PHP, AI Engine (Previously React & Next)
M64 is a developer, label, and publisher. It’s home to independent artists, strategists, and tinkerers. I’ve shipped AI projects such as SEO Stan, Welma, Linked XP, This Product Does Not Exist, Begone Spammer, and Gen Z Translator via
React, Next.js, Vercel
wr8 lets you create a website in Notion with better SEO. It is a customized version of nextjs-notion-starter-kit, based on NotionX.
Met Museum Bot
A Twitter and Tumblr bot that posts a random object from The Metropolitan Museum of Art.
Python, Shellscript
An art gen that lives on Tumblr as an API made in flask. API endpoint
Bugs API
Python, PHP
An unofficial JSON REST API for that lets you access the data-set of 40511 insects.
Hackintosh Configs
I’ve written several scripts to help the hackintosh community
More Bots
I used to run various Python bots on Facebook, Discord and Telegram.
Bot Starter Kit
Python & Shell scripting
A bash script to run your own Every Word Bot variant on Facebook

Languages #

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