Good web content describes how your SaaS product works and what it does in terms that both non-technical people and developers can understand. It answers questions such as, how do I get started? And how does this work? What are the product’s capabilities? What are the best use cases of the product?
Technical content for SaaS products ranges from getting started guides to user documentation to code snippets to sample APIs, depending on the level of technical detail you want to convey.
Here are some key points that discuss the importance of technical content writing for SaaS.
1) Makes it easier to sell your product
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With so many B2B and B2C companies producing high-quality marketing content, it can be hard to tell which pieces of content resonate with your audience.
The only way to figure out what works best is by understanding their pain points and using that insight to solve a problem they experience regularly.
Whether you’re writing a copy for landing pages, emails, sales demos, press releases, or any other type of technical marketing content, the best way to do that is by reducing confusion and providing actionable information.
That’s what all great technical marketing communications strive to do: cut through the jargon and provide clarity. Think about it: if you can quickly demonstrate your solution’s value to prospects and buyers, then they can get up-to-speed quickly on exactly how (and why) they should purchase from you.
2) Help customers self-educate
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Effective technical marketing content shows how your product solves a customer’s problem, tells customers how to integrate it into their environment, and provides tips for customizing and using it.
These helpful tidbits of information help customers self-educate how to use your product effectively.
For example, if you sell an application to automate business processes, helpful content might explain workflows and how they help employees do their jobs more efficiently.
3) Increases traffic to your site
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Creating and promoting technical marketing content for SaaS, such as tutorials, blogs, and newsletters, can increase traffic and product sales.
You want them to take action and do what you want, whether that’s downloading a whitepaper, requesting a demo, or attending an event.
The more traffic you get to your site and events, the more people will likely convert into customers.
Good technical content writing not only captures their attention on your site but prompts them to take action; if your content is so valuable that they have to share it with others, you have a good thing going.
4) Builds trust and credibility with prospects
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For example, if you’re trying to sell new technology, you can write about how your product or service works so that your readers understand what you offer.
Since technical content for SaaS products takes time and effort to create, your prospects will see that you’re trustworthy—especially if it involves an in-depth explanation of a very specific topic or niche.
Two main components go into trust: assurance (how competent you are) and benevolence (whether you have your prospect’s best interests at heart). With technical marketing content, prospects can not only see that your company is an expert in its field but also see that it has what appears to be a genuine desire to help them get their needs met.
How to write technical content for Saas products with limited resources?
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Writing technical content writing may seem difficult when you’re new to a company or don’t have much experience writing marketing copy, but it doesn’t have to be.
Start by gathering resources from your product and customer support teams—then reach out to your coworkers for their feedback before publishing your material.
Need help?
Contact me right away if you need someone to create technical content for SaaS products you are building. Email info(at)mighil.com.
Credit: Cover Photo by Kaitlyn Baker on Unsplash.