If you are happy with the design of your website, congratulations!
You’re one of the rare cases out there that don’t need to work on your website design at all.
However, if you’re not completely satisfied with what you see every time you look at your site, it might be time to consider a redesign.
Top Reasons to Redesign a Website
Even if you think it looks fine and only has minor loading issues, let this guide walk you through 10 reasons why your website needs a redesign.
At the very least, you’ll get some great ideas on how to improve what you already have!
1) Visitors leave your website almost immediately
As many as 50% of visitors will leave your website if it takes more than 3 seconds to load.
You’re losing potential leads and revenue, so you need to ensure that your site is optimized for speed.
Whether you’re trying to sell something, get clients, or share your thoughts, visitors need to connect with you and your website.
If they can’t connect in just a few seconds, they’ll likely leave.
And once someone leaves your site, it might be hard for them to find their way back.
A successful website redesign will consider how users navigate from page to page and how easily they can see where they are.
A good place to start is checking that your page sizes are optimized.
If not, you may need to redesign elements like images and videos to make them smaller.
The more complex or numerous these files are, the slower your site will be, and less likely people will engage with it.
2) You have outdated information on your website
Outdated information is one of the worst mistakes you can make regarding your website.
When was your last redesign? If it’s been more than a year, you may have out-of-date information on your site.
No one expects websites to be updated daily, but any business worth its salt will ensure that its content is up-to-date and relevant to its clients.
At least once every three months, check all of your web pages to make sure they are still fresh and interesting.
Potential customers are constantly browsing business/service websites to get information on new products or services, and if they see old information, they’ll think that you’re not reliable.
Again, If your site is more than a year old, it’s probably time for a content revision.
3) It’s difficult to navigate your site
If it’s difficult for people to get around your site, you risk losing valuable customers in a crucial part of their purchase cycle.
When it comes to your business’s website, you want your visitors to get around easily.
And that means ensuring that navigation menus and sitemaps are clear and easy to follow and images are large enough for users on smaller screens or with visual impairments.
If your site isn’t optimized for mobile devices, too, then you may want to consider giving it an overhaul—or risk losing customers.
A new website design should make it easier for visitors to find the information they’re looking for quickly and easily.
4) It looks bad.
Since your website is likely to be your first point of contact with any potential customers, you need to make sure it looks professional and enticing.
A cluttered or outdated design will drive visitors away before they have a chance to learn more about what you have to offer.
Focus on creating a site that’s easy to use and designed with your target audience in mind.
A website that looks bad doesn’t reflect well on your company, regardless of how good your products or services are.
It’s especially important to keep an eye on your site if you have competitors with newer technologies and better sites.
5) SEO is failing.
Google’s algorithm, known as Panda, can penalize websites for overly optimized.
In layman’s terms, that means stuffing your site with keywords and other factors that can render it less accessible to users.
Overly optimized sites aren’t seen as credible by Google.
If you still want to rank well in Google searches but aren’t a master of SEO yourself, consider hiring an outside agency to get you where you need to be.
When it comes to SEO, consistency is key.
6) People can’t find what they’re looking for.
If your site doesn’t make it easy for people to find what they’re looking for, you may as well be invisible.
Web design standards and accessibility matter more than ever in today’s digital world.
Even small tweaks like an updated color scheme or improved navigation can make all the difference in how visitors perceive your brand.
Consider investing in a website redesign to maximize your chances of attracting new customers and converting them into repeat customers.
7) Visitors use your site like they use Craigslist.
Have you ever gone to Craigslist for something specific but then got distracted by all those other interesting items along the way?
That’s what your visitors are doing when they visit your site.
They might be looking for one piece of information, but they’re finding lots of other things as well.
They get distracted and lose interest—or they don’t find what they were looking for in the first place and go somewhere else instead.
Look at your analytics also; how much time does your average visitor spend on your site?
If it’s less than 3 minutes, you need to figure out why they don’t stick around or share any of your content, products, or services with others.
8) There are technical errors.
There are many ways that your website is with technical errors.
Perhaps you’re using old technology, you have a faulty codebase (or CMS core), or you’ve got some simple formatting issues that need to be fixed.
From broken links to broken images to HTML bugs, technical errors can frustrate your visitors.
While these may seem like small problems, they can cause big problems down the road. You don’t want your website crashing because of an outdated plug-in or WordPress theme.
9) Nothing flows visually.
One of the most common design mistakes we see on websites is content and navigation that doesn’t flow visually.
If your site’s menus or tabs aren’t evenly spaced or aligned, it will be difficult for users to find what they need—no matter how simple your site is.
For example, many users have trouble finding call-to-action buttons (like Get Quote or Sign Up Now) when placed in the wrong sections. It’s also essential to use colors that stand out while designing CTA buttons.
A messy layout makes it hard for users to find and absorb information.
The more click-clack they have to do to view one page, let alone find what they’re looking for on your site, is an issue that should be taken seriously.
Need help with web design?
With so many moving parts on a website design, sometimes it can feel like you’re going in circles trying to figure out how each piece works together.
A website redesign puts everything into perspective by bringing a fresh eye to your website content and hierarchy.
Moreover, a revamped website is necessary for any business trying to stay on top of its game.
If your site hasn’t been updated in years, it may be time to give it an overhaul.
As businesses grow and change, so too do their online needs.
You are a small business owner, but you are not alone.
LET’S WORK TOGETHER
I provide neat website redesign packages for entrepreneurs just like you. I know I’m not the best in the market. But I’ll do it right from web design and content strategy to SEO and everything in between. Contact today!