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Musician, Google, Bing, HubSpot certified web strategist with 9 years of professional experience in everything digital. I’ve worked with HeyForm, JIJU, Tap4Fun, Labex, ugChain, IObit, North-Route, Acodez and other companies in China, India and the Netherlands.

Consultant. Nov 2018 - Present

I work full-time as a consultant since late 2018. Notable work commitments are listed below:

Since November 2021, I have been managing content, community, and marketing at heyform.net.

Set up jiju.co from scratch. I developed the website in WordPress/WooCommerce. I’ve developed several WP plugins as well. I maintained their website and content from early 2020 till October 2021.

I initiated the SEO and inbound marketing strategy for Trycle, an e-learning platform bootstrapped by Arun Chandran and the team.

In 2020, I produced the Kaav EP for Palakkadan Dystopia (a hip-hop side-project run by Street Academics). My music has been featured on Rolling Stone and Rock Street Journal.

From March 2019 - September 2020, I was responsible for setting up dedicated servers, enabling cron jobs, and managing WordPress website migrations for North Route. I’ve optimized, migrated, and maintained sites likeRelevantChinaJobs.com, citilinks-group.com, experiencetibet.org, dagen.ee, aboutasia.nl, etc., on behalf of North Route.

Redesigned and managed the chengduliving.com forum platform as a developer, and I’ve been their social media curator since 2018. We’ve shut down the forum platform in 2020.

Optimized, migrated, and maintained chengduhouserent.com and chongqing-rent.com.

Scaled the growth of Labex. Backed by China’s tech giant Alibaba, Labex is a MOOC platform that provides hands-on coding lessons. I improved their conversion rate from 0 to 10,000 in a span of 30 days. I also maintained their website, social media accounts, communities, and managed the influencer outreach campaigns.

Overseas Operations & Digital Marketing Specialist at ugChain, Nov 2017 - Nov 2018.

  • Dealt with their overseas digital strategy, outreach and PR.
  • The webmaster of ugchain.org and sister projects.
  • Translate/proofread documents every now and then (Chinese to English).
  • Actively worked on improving social communities

SEO Team Leader at IObit, Jun 2015 - Jan 2017.

  • Lead the IOtransfer SEO team.
  • Managed the inbound marketing activities of iobit.com.
  • Implemented link building campaigns in coordination with SEO goals.
  • Assisted in the development and execution of communication/content strategies via social communities in coordination with SEO goals.
  • Monitored and administered web analytics dashboards, reports, and key reporting tools, and point out key areas of importance in accordance with campaign goals.
  • Monitored and evaluated search results and search performance across the major search channels.
  • Improved IObit’s product keyword rankings and overall traffic

SEO Analyst at Acodez, Sep 2013 - Jun 2015.

  • Created the in-house digital marketing team with Shahan.
  • Our SEO and social media efforts resulted in 54.97%↑ in sessions and 39.89%↑ in page views respectively during the period of time Sep 28, 2013 – Feb 28, 2014.
  • Inbound marketing activities led to more inquiries and conversion/sales.


  • In-house SEO analyst at IOSS, Mar 2013 - Jul 2013.
  • Web developer trainee at Spectrum, Dec 2012 - Feb 2013.
  • SEO and social media executive at WebNamaste. Jul 2012 - Oct 2012


  • SparrowX
  • Hackintosh builds
  • Climb the wall
  • Python scripts (social media automation, generative art, and more)


  • Soft Skills: Problem-solving, Team Leadership, Communication and Collaboration.
  • Creative Tools: Adobe CC (PS & AE), Affinity Photo, Camtasia Studio, FL Studio, Procreate.
  • Marketing: Inbound, Content, Social Media, SEO, SEM, Growth Hacking, Partnership, Automation.
  • Marketing & Analytics Tools: Ahrefs, Screaming Frog SEO Spider, SEMrush, Google Analytics, Search Console, Tag Manager, Google Ads.
  • Programming: WordPress, HTML, CSS, PHP, Shell Scripting, Python (Beginner).
  • Server Administration: Ubuntu, CentOS, NGINX, Apache, tmux, LAMP & LEMP.

Language Level

Cambridge BULATS certified. B2/3- (Writing), B2/3 (EN101), C1/4= (Speaking).